Once Hightail’s capabilities are integrated in Leap, ingesting large files like blueprints, CAD/CAM drawings, images, video and such from the field and sharing them with collaborators becomes almost unlimited, even in regulated industries. It can even distinguish images from text. Snap, for anyone who isn’t familiar, automatically captures, categorizes, and organizes documents and related information instantly upon upload. Things will become even more interesting when Hightail’s capabilities are integrated with Snap, OpenText’s lightweight app that enables the ingestion of unstructured analog content and transforms it into actionable information in digital form. It should become easy for them to leverage metadata such as that which comes from a smartphone (and maybe even an IoT device) and then innovate while controlling the infrastructure, security, and data residency. This opens up new opportunities for OpenText’s ECM/Content Services customers in regulated, information-intense industries like insurance, life sciences, oil and gas, utilities and others as well. Not only that, but with video files, marketing material and ads, files can be annotated and played back. “We will enable new hybrid use cases,” says Berry, such as capturing and ingesting large content at the point of service (think insurance, construction,) extracting metadata and such. What Hightail brings to OpenText Documentum and OpenText Content Server customersīut the engineering and capabilities within Hightail are what might excite OpenText Documentum, OpenText Content Server, and OpenText Core customers even more because OpenText will be bringing some of them into those platforms. Hightail’s impressive list of top shelf customers such as LionsGate Entertainment, NFL Network, Jimmy Kimmel Live, Whole Foods and many others, might want to take a look at what else OpenText has to offer such as its DAM solutions, OpenText Media Management and OpenText Media Marketing, and its two content services platforms OpenText Documentum and OpenText Content Server, says Berry. “We will support what they bought and keep the price the same.” “Hightail created a very strong product, but they are a small company which made it hard for them to go after the enterprise,” says Savinay Berry vice president, products and engineering at OpenText.īerry says that OpenText’s ownership of Hightail will not disrupt its 5.5 million users. make annotations directly on visual files and comment in-context) on large files while managing flow and control. Yet when the leadership of YouSendIt recognized that it was in danger of becoming yet another Enterprise File Sync and Share vendor whose service was quickly becoming commoditized, it pivoted to meet the highly specialized needs of creative professionals who not only need to share content, but also to collaborate(e.g. The latter was initially created to help users share files that were too big for e-mail, then later added features that met business needs. Most anyone who has shopped for an Enterprise File Sync and Share solution over the last dozen years probably knows of either Hightail, or its predecessor YouSendIt. Not only that, but OpenText’s deep pockets provide the resources that Hightail needed to deliver best-in-class content collaboration related solutions to marketing, advertising and creative professionals. Hightail brings a number of new, high leverage opportunities to users of OpenText Documentum, Content Server, Core and Media Management. Barrenechea, OpenText vice chairman, CEO and CTO, did not use the phrase to announce his company’s acquisition of Hightail last month. And, Hightail has recently joined OpenText.It seems that almost any time one tech company acquires another, smiling CEOs are cited in press releases talking about how their products are “better together.” Think Microsoft and LinkedIn, Zillow and Truvia, Hotwire and Eastwick to name just a few. Its EIM products enable businesses to grow faster, lower operational costs, and reduce information governance and security risks by improving business insight, impact, and process speed. OpenText is considered to be the leader in Enterprise Information Management (EIM).
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